Tag: Business Plan

The effects of not having a Solid Marketing Plan
Marketing

The effects of not having a Solid Marketing Plan

A business plan maps out and guides the operational activities of your company; a marketing plan maps out and guides the promotion of your company. In order for an operation to be successful, both must be present. It is possible to have budget troubles, poor client volume, and, in the worst-case scenario, the failure of a business if no marketing plan is developed. Promotional tactics that don't work together Your advertising, marketing, and promotion efforts are likely to be all over the place if you don't have a well-thought-out marketing plan for your business. A marketing plan helps you look at your market, figure out who your target audience is, and choose the right marketing tools to use to spread the word about your business.  Unplanned Tracking A good marketing plan n...