Today’s entrepreneurs must learn to keep their business on top of mind with prospective customers and maintain a steady pipeline of new business while handling day-to-day duties. It becomes difficult to manage all these tasks together. Hence Earlypad has come up with some quick Marketing Plan suggestions that will help you better manage your marketing.
1) Make a Plan
Marketing happens to lead to uneven results. Based on market research, determine what you want to gain from your marketing activities,
the most effective way to reach your target customers, and the budget you can spend on marketing. Next, create a 12-month marketing plan with detailed details.
Use it as a roadmap to guide your marketing efforts.
2) Have a personalized marketing policy
Today, your marketing needs to have a personal touch. Start by collecting customer data such as budgets, previous buying behavior, and personal data so that you can build on this knowledge of what your customers do, want, and need. Make use of a customer relationship management (CRM) tool like
collecting all the information in one place.
3)Build a relationship
Today’s customers want relationships with supporting companies. To build these relationships, your marketing needs to reach prospects at all possible touchpoints during the purchasing process. From awareness to deliberations, research and decision making, companies can stay in the minds of their customers by developing a marketing mix that includes traditional broadcast, digital and mobile marketing messages.
4)Automate as much as possible
Make you and your team more efficient with CRM tools that help track all customer interactions and data in one place and works with programs you already know and use, such as Outlook and Excel, for email marketing campaigns and other customer contacts. Automation increases the time and money you spend in places that are important to your customers.
5)Brainstorm your team on best marketing tools
Select marketing tools that you can collaborate with, such as B. Office 365. This cloud-based version of Office makes it easy to share documents, including instant messaging via Yammer and online video conferencing using Skype for Business. When you use Microsoft Groups to create public or private teams that share your inbox, calendar, and cloud storage for marketing-related documents, they all appear on the same page. Also, Microsoft Teams helps your team stay organized and have conversations—all in one place.
6)Know Your Target Market
Be fully aware of your target market at the prospect stage. Deliver the right message to the right target market and select the appropriate media that will be used to reach the target market.
7)Effective Lead Stage Strategy
Use your lead capture system to nurture your prospective leads. Implement an effective sales conversion strategy by storytelling approach and solving customer problems by providing real-world applications of your technology.
8)Increase Customer LifeTime Value
Deliver a world-class experience to your customers and orchestrate & stimulate referrals. This metric is clearly dependent on how long a customer will use your service and how much they’d be paying you. So make sure to calculate your CLV to keep track of your customer satisfaction.
Stay tuned with Earlypad for more updates on marketing and business plans! Do comment & share your views!
Also Read: How to Start a Small Business at Home